Hi, my name is Julie Stegnaic and I am the founder of Allay Organics and a proud mum of 3.

For much of my early life, I suffered from chronic eczema and dermatitis. Over time, I also developed topical steroid withdrawal due to prolonged use of prescribed creams. I was unaware that these creams were intended for short-term use, and stronger prescriptions only worsened the cycle.

The symptoms associated with withdrawal were a living nightmare for over 3 years. These are my photos and my depressing skin journey. I suffered full body hives, bone deep, incessant  itching, hair and tooth loss as well as a condition called “elephant skin” from constant scratching. My skin looked like I was 90.

Suffering from chronic skin sensitivities was one thing but when I started seeing the same cycle repeating in my own children it triggered me into the research of a natural alternative.

I had a background in scientific research and I threw myself into developing the formula for  “Calm Cream”.  For over 10 years, through trial and error, I tested thousands of botanical extracts from across the World to find a steroid free, natural formula that could give real relief and allow the skin a chance to heal. 

My obsession took a long time to develop, getting to market didn’t come without challenges. However reading the thousands of emails and messages from you confirming that our products have been life changing has been worth the journey.

While there is no miracle cure, I feel truly blessed to have helped so many out of their struggle and hopefully avoided others getting into topical steroid dependency.